If you sell into general practice, the product is rarely the hard part. Knowing which practices to approach, in what order, and what each one needs to see before it acts, usually is. We work that out from our own practice-level data and from people who have run practices, and hand you something your team can use.
Four kinds of work, chosen to fit where you are. Most projects start with the first and add the others as they are needed.
Every practice, in a state or nationally, is scored and ranked against criteria that tend to predict uptake for a specific product or program: catchment burden, patient mix, on-site capability, current billing behaviour and ownership. You get a ranked call list with the reasoning attached, plus an ownership overlay that separates head office conversations from site-by-site calls.
Where disease burden, service gap and practice capability overlap at catchment level, drawn from national datasets and mapped to the practices in each area.
The activity you are asking a practice to take on, built to fit how a practice already works: the protocol, the quality improvement structure, the CPD and incentive pathway, the billing route, and the materials the practice team needs to deliver it.
Where the work is designed to produce evidence, we structure the evaluation, coordinate the clinical authors, prepare the ethics submission and manage the analysis through to publication and sector reporting.
Staged, priced up front, and built on people as well as data.
We stage the work with a clear output at each step and a decision point between them. The first step is usually the data: a ranked list your team can start calling from, which earns its keep whether or not the later steps go ahead.
We quote scope, price and timeline before any work begins, so you can decide one step at a time.
The work draws on our consultants as much as our datasets: general practice, rural medicine, practice operations, health law and public health. You can bring them in through Medius as part of a project or as advisers to it.
Tell us what you are trying to work out and we will tell you whether we can help.