We advise health organisations on the commercial and strategic side of working in Australian primary care and the wider health sector. The people doing the work have held commercial, clinical and operational roles in the sector for decades.
Pick the area that fits your situation. Most of our work sits in one or two of these.
For health technology, digital health, AI and medtech ventures entering the Australian market or moving into a new segment. Buyer and stakeholder mapping, channel strategy, adoption pathway, pricing and positioning, and the order in which to approach people. We work from how the market decides in practice: how a PHN commissions, what a college will and will not endorse, what a practice needs to see before it changes a workflow. Early-stage ventures often need the work done rather than advised on, and we can take that on directly as a fractional commercial function for a set period.
For groups, health services and larger practices that want their sites performing better, with no sale in view. Operational and financial review across sites, benchmarking, workforce and billing model, systems and compliance, and the improvement program that follows. Where it makes sense, we structure the work as quality improvement so it earns CPD and supports accreditation rather than sitting outside the practice's other obligations.
For health NFPs, medical colleges and associations looking to diversify revenue beyond membership. Partner identification, value proposition and tiering, approach strategy, and the pipeline to manage it.
Pipeline design and CRM implementation for health organisations, including data migration, workflow, segmentation and the reporting your board or funder will ask for.
PHN and primary care engagement strategy for organisations that need practices, networks or clinicians to take something up. Who to approach, through which channel, with what evidence, and where the sector is likely to push back.
Strategic and operational work in the sector sits with Medius. Where an engagement becomes the sale or purchase of a practice, it moves to Proxeno, which acts for one declared side of a transaction and charges fixed fees. Practice improvement done as preparation for a sale belongs there too.
Current and recent advisory clients include a national helptech NFP working with primary health networks, a condition-specific health charity, a medical college CPD program, a conference operator, and medtech providers entering the Australian market.