Research, data and advisory for Australian primary care

We map who owns Australian general practice, publish the research and education the sector draws on, and advise the organisations selling into primary care or operating within it.

We mine hard-won wisdom

Our method starts with people. We work with owners, managers and clinicians who have done the hard yards for decades and are willing to share what they have learned. Most of that knowledge has never been written down, so we draw it out, test it against the evidence and the data behind it, and write it up so someone who has not done those years can use it.

Around that sits the data: ownership and site records for general practice across the country, and sector reports on where the money and the workforce are moving. Together they give a working picture of who owns what, what is changing, and what works in practice, whether you are deciding where to open, who to call first, or what to fix this quarter.

What we do

Sector research and data

A national record of who owns Australian general practice: 340 group operators, 2,041 sites and 391 large independents, tracked site by site. The Zoo, the GP landscape report, the deal review and our weekly market monitoring all sit on it.

Go to the research

Commissioned research

Market analysis for organisations selling into general practice: which practices to approach and in what order, where burden and service gaps overlap, and what a program has to deliver before a practice takes it on. It ends in something your team can use.

See how it works

Advisory

Strategy, market entry and commercial development for medtech and digital health ventures, groups and health services, and NFPs and peak bodies building partnership and sponsorship income.

Advisory services

Education

Free CPD and quality improvement material at medius.learning, business education for owners through the GP Business Acuity Program, and a library of guides on the business side of general practice.

Education and CPD

Publishing and communications

We publish our own reports, guides and CPD, and write for other organisations: technical and clinical writing, sector reports and contributor programs, all held to the same editorial standard.

Publishing

Selling or buying a practice

Transactions sit with Proxeno, our practice sale and matching venture. Owners preparing to sell and buyers looking for practices that fit their criteria start there.