Medius Global flagship research

The Australian general practice landscape report

Trends, challenges and opportunities across the Australian GP sector.

A comprehensive market intelligence report on the business of Australian general practice: workforce, financial performance, contracts, regulation, payroll tax, technology, patient access, business models and where the sector is heading. Free to download, and built for practice owners, policymakers and investors.

It also draws on original Medius Global research into group ownership of general practice, data that no public source maps at this level of detail.

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The Australian general practice landscape report - cover

What the report covers

The report addresses the full business of general practice: market dynamics and business model trends, workforce demographics and shortages, and the financial implications of current billing models and revenue structures.

Market dynamics

The latest trends, emerging opportunities and business model changes in Australian general practice.

Workforce insights

Data on workforce shortages, demographics and the challenges specific to rural and urban general practice settings.

Financial analysis

The financial implications of current bulk billing practices and revenue models in Australian general practice.

Original research: group ownership, mapped

Alongside the sector-wide analysis, the report includes original Medius Global research on group and corporate ownership. No public dataset tracks operator activity at this level of detail. This is the picture as at June 2026.

234

Group operators mapped nationally

1,706

Practice sites under group ownership

11,900

GPs working within group structures

~23%

Of Australia's practice sites are group owned

~29%

Of the GP workforce sits within a group

Report contents

01

Workforce analysis, including demographics, shortages, and retirement trends.

02

Detailed financial insights, including revenue models and operational costs.

03

A breakdown of the regulatory environment and its implications for practices.

04

Practical insights into adapting to technological change.

05

An overview of patient access trends and evolving expectations.

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Who should read the report?

Practical applications

Strategic planning

Workforce trends, funding challenges and emerging opportunities relevant to long-term strategy in general practice and primary care.

Workforce management

GP shortages, part-time work trends and gender disparities in practice ownership, with data relevant to recruitment, retention and service delivery planning across rural and urban settings.

Financial performance

Revenue models, bulk billing decline, mixed billing growth, operational costs, profitability metrics and emerging financial strategies across Australian general practice.

Regulatory environment

Regulatory changes and their implications for practice operations, including Medicare reforms, payroll tax considerations, privacy regulations and compliance standards.

Corporate ownership trends

Corporate ownership and consolidation in general practice, including economies of scale, operational efficiency and the implications of the shift from independent to corporate-managed practice models.

Barriers to entry

Capital requirements, regulatory compliance, competition from established practices, technological demands, brand development and workforce availability as barriers facing new entrants to general practice.

Go deeper with the market intelligence

The report is one view of the data. Humphrey, our AI advisor on the business of general practice, holds the full picture and answers your questions directly.

Ask Humphrey

Humphrey is trained on Medius Global's research, including this report and the group operator dataset behind it. Ask about ownership, workforce, financials, regulation or any individual operator, and get a sourced answer in seconds.

Ask Humphrey

Explore the group operators

Who's who in the zoo is the interactive view of the operator dataset behind this report: every group, ranked by sites and GPs, mapped across the country.

Go to the zoo

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